Facts are a lot less compelling than the dictates of the lizard brain. Over the course of only three days, fear and panic led the stock market to plummet $20 billion only to boomerang back up a day later. A lesson from the 1962 Flash Crash:Īt their core, humans are basically emotional, irrational beings. But if you’re in it for the key lessons from Business Adventures rather than the book’s elegant prose, we’ve rounded up a few for you here. We agree that the 12 case studies that comprise Business Adventures resist summary. “Brooks wrote long articles that frame an issue, explore it in depth, introduce a few compelling characters, and show how things went for them… Unlike a lot of today’s business writers, Brooks didn’t boil his work down into pat how-to lessons or simplistic explanations for success.” Penned by a long-time New Yorker contributor, one of the main strengths of Business Adventures is its wonderful prose and stories. Business Adventures’ lessons are about human nature in the context of business, and though technologies and best practices change, people never do. Perhaps above all, Business Adventures teaches lessons about people – how they act, what makes them thrive and flounder, and what devilry they’re likely to get up to if left to their own devices. Business Adventures details 12 critical moments in American industry, including the rise of Xerox and Piggly Wiggly, the Ford Edsel fiasco, and the GE and Texas Gulf Sulphur scandals.
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